In September 2023, the NBA Charlotte Hornets engaged us about creating something exciting to hype the unveiling of their soon-to-be revealed new ’23-24 City Edition uniform.

This spot features rookie center Mark Williams, whom the Hornets drafted 15^th overall out of Duke University in the 2022 NBA draft. Shot on location at The Mint Museum in Uptown Charlotte, our creative and production honor the city’s history as home of the first U.S. Branch Mint and the Carolina “gold rush” of the early 1800’s.

(Music – Drake “8 a.m. in Charlotte” courtesy of Republic Records.)