If you do a quick web search on “THE most iconic American brands”, you’ll find them on the short list.

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And in the spring of 2024, they came calling…resulting in one of the most intense, challenging and rewarding production experiences in our studio’s history.

The “Harley-Davidson Homecoming Festival” - a four day celebration of music, moto-culture and Milwaukee - took place July 25-28, 2024 and our team was tasked with developing and executing a coverage plan capturing the scope of the annual event and the passion and enthusiasm of the tens of thousands of brand loyalists in attendance from all over the world.

Led by producer Adam Colborne - himself, a Harley enthusiast of the highest order - a small, nimble and super-talented Wheelhouse crew worked day and night, across multiple locations to capture the sights and sounds of this remarkable festival. The results were skillfully - but quickly - edited into more than 30 pieces of content distributed by Harley-Davidson to its millions of social media followers each day.

The highlight? The late addition of a live in-concert collaboration between superstars Jelly Roll and MGK…which we learned about as were packing the gear for Milwaukee, giving our team 48 hrs. to develop a coverage plan.

See that video, created in collaboration with Harley’s in-house team.